Future of social media: Instagram working on customisable AI chatbots to provide personalised user assistance

Instagram seems ready to jump on the AI bandwagon as the social media platform is reportedly working on a groundbreaking feature that could revolutionise the way people interact on social media platforms.

A post by Alessandro Paluzzi on X (formerly Twitter) suggests that the popular photo-sharing app is developing a customisable AI chatbot feature, which will allow users to create their very own virtual companions.

Customised Virtual Companions For Tailored Assistance

Although Instagram has not officially confirmed the feature, the potential implications are intriguing. Users might soon have the ability to personalise their AI chatbots, choosing their gender, age, ethnicity, personality, and interests.

These AI companions could serve as personalised assistants, offering guidance and even acting as sounding boards for ideas. For instance, users could create a chatbot fashion expert for wardrobe advice or a life coach for setting goals and overcoming challenges. The ability to customise these chatbots opens up a new world of virtual assistants tailored to individual needs.

Upgraded User Engagement

Further, the introduction of this feature could transform the way we engage with social media. It not only offers personalised, AI-powered experiences but also presents opportunities to enhance user engagement on the platform significantly. While the feature is still in development and its release remains uncertain, its potential impact is vast.

One of the key advantages of this feature could be its ability to reduce the workload for human moderators. AI chatbots could take over tasks such as responding to user inquiries and filtering out spam and abusive content.

By automating these processes, human moderators can focus on more complex and nuanced issues, ensuring a safer and more enjoyable user experience.

This move aligns with a growing trend of AI integration in social media platforms. Meta, Instagram's parent company, recently introduced its own AI assistant called Meta AI.

Anticipating The Future: A Tailored Social Media Experience

This assistant, available on WhatsApp, Messenger, Instagram, and soon on Ray-Ban Meta smart glasses and Quest 3, mimics human-like interactions and offers real-time information through its search partnership with Bing.

The potential of personalised AI chatbots hints at an exciting future where virtual companions cater specifically to our interests and needs. As further official announcements are awaited, the prospect of these customised AI chatbots offers a glimpse into the future of social media engagement.

So, what are your thoughts on AI providing interactive and tailored experiences to users? Are you excited or sceptic?