For the love of Oktoberfest! Harsh Mariwala & Sajjan Jindal synced their diaries in June

Delta Corp’s Jaydev Mody also joined the duo for the 'amazing' trip.

Agencies
Harsh Mariwala (L) and Sajjan Jindal said 'prost' in one of the tents at Oktoberfest.
Oktoberfest, an annual folk festival held in Munich, and famous for the copious amounts of beer consumed during the fest’s duration is a bucket list item for many travellers. The festive spirit that’s infused into the atmosphere with thousands descending to partake in the revelry transforms the city into one big party.

And throwing in their hat into this party ring were some famous faces from the Indian business fraternity this year. Marico’s Harsh Mariwala, JSW Group’s Sajjan Jindal and Delta Corp’s Jaydev Mody said prost (German for cheers) in one of the tents at the fest earlier this month.



“We were a group of seven (at the fest). We planned about three - four months in advance, since getting tickets is quite difficult, and we had to align all our diaries,” Mariwala told ET Panache, when discussing his first time at the Oktoborfest. “The entire city is buzzing. It’s one big party, with thousands congregating,” he added.

What he did find surprising though was that there aren’t multiple beers to sample. It’s one standard beer that is served with eats on the side. That has something to do with the way the fest is organised. Visitors can book themselves a spot at one of the many big (seating almost 4,000 to 5,000 people) tents, with a choice for indoor as well as outdoor seating at most. Each tent is run by a different brewery and has curated music and entertainment options.

“What’s fascinating is watching the servers balance their trays, laden with five - six glasses of beer, each with a capacity of a litre. It’s amazing how they do it. The whole experience is really,” Mariwala concluded. An experience to remember really.

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This World Beer Day Learn How To Tell Your Lager From An Ale Like A Pro
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Beer can be called the drink for all seasons, and reasons. Whether you're chilling at a sports bar with friends or out for a brunch, the many varieties of beer make it possible to pair the drink with any food.

From lagers to India Pale Ale (IPAs), beer lists continue to grow on menus.

Beer can be broadly classified as an ale or a lager; then depending on their flavours and styles they can be India Pale Ales (IPA), pilsners, porters, stouts, and wheat and Belgian beers, among others.

While the major difference between various beers is the yeast and the temperature they are fermented at, here's a list to help you show-off your beer knowledge the next time you head out.
Beer can be called the drink for all seasons, and reasons. Whether you're chilling at a sports bar with friends or out for a brunch, the many varieties of beer make it possible to pair the drink with..
Read More
The beer for beginners, lagers are brewed at low temperatures, using the bottom-fermenting strains of yeast. This yeast has a lower tolerance to alcohol, making many lagers light and crisp (though that doesn’t hold true for all of them and don’t be surprised to spot a dark, rich lager).

Talking about the growing trend of lager consumption in India, Mahesh Kanchan, Vice President- Marketing, Carlsberg India, said, “Lagers are synonymous with a refined and distinctly satisfying taste.

"Known for their deep, full-flavoured malty notes, lagers have seen great appreciation from the Indian consumer base."
The beer for beginners, lagers are brewed at low temperatures, using the bottom-fermenting strains of yeast. This yeast has a lower tolerance to alcohol, making many lagers light and crisp (though th..
Read More
Brewed with top fermenting yeast at warmer temperatures, ales are usually full-bodied with a hoppy finish. Top-fermenting yeast (Saccharomyces cerevisiae) has greater tolerance to alcohol, and hence produces stronger (higher alcohol content) beers.

Ales tend to be darker, have a cloudier appearance, and a stronger, more robust flavour.
Brewed with top fermenting yeast at warmer temperatures, ales are usually full-bodied with a hoppy finish. Top-fermenting yeast (Saccharomyces cerevisiae) has greater tolerance to alcohol, and hence ..
Read More
Perfect for a hot summer day, pilsners are light and refreshing. This beer originated in the town of Plzen in the Czech Republic. Pale lagers were flavoured with a stronger hop called the Saaz hop, resulting in the hoppy Pilsner. Most of them tend to have around 5-6% ABV.
Perfect for a hot summer day, pilsners are light and refreshing. This beer originated in the town of Plzen in the Czech Republic. Pale lagers were flavoured with a stronger hop called the Saaz hop, r..
Read More
Wheat beer, as the name suggests, is made up of at least 50 per cent wheat. The wheat content is much higher than in other beers that primarily contain barley or rye.

While most wheat beers are pale and cloudy, they are also light and refreshing.

Some varieties are Hefeweizen (a Bavarian beer with banana, bubblegum, and clove notes), Dunkelweizen (a darker hefeweizen with a more roasted malt), Weizenbock (a stronger hefeweizen with more fruit and malt flavours), Witbier (a Belgian style wheat beer), Berliner Weisse (a northern Bavarian light and sour beer), and American Wheat (the American version of a German wheat beer).
Wheat beer, as the name suggests, is made up of at least 50 per cent wheat. The wheat content is much higher than in other beers that primarily contain barley or rye. While most wheat beers are pale..
Read More

You can love India Pale Ales (IPAs), or hate them, but this is one category you definitely can't ignore. IPAs come in a range of styles; some may be bitter and have high alcohol content, while the others will taste citrus or fruity. Some of the common IPA styles include British IPA, West Coast IPA, Oat IPA, Belgian IPA, and Sour IPA.

You can love India Pale Ales (IPAs), or hate them, but this is one category you definitely can't ignore. IPAs come in a range of styles; some may be bitter and have high alcohol content, while the ..
Read More

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