Exercise for 2 months, get luxury fashion gifts: Indian woman working in South Korea shares unique work culture perk
In South Korea, companies are incentivizing employees to complete fitness challenges by offering luxurious fashion gifts. Staff must consistently engage in workouts for a full two months, providing evidence of their commitment. This program promot...

The initiative encourages employees to prioritise their health. (Image - iStock and Instagram)
South Korea’s unusual fitness perk
In the video, Maansi revealed that her experience of workplace culture in South Korea has been quite different from what she had previously encountered. After joining her new company, she discovered that employees can receive a luxury fashion gift by taking part in a 2-month fitness challenge.Under the initiative, employees are expected to exercise consistently for 2 months and keep their team leader or manager updated on their progress. They also need to provide photographic or video evidence of their daily workouts as proof of their participation. Those who complete the challenge are rewarded with a gift from the company at the end of the 2-month period.
Luxury rewards for healthy habits
The rewards, Maansi noted, are far from ordinary employee incentives. The company offers gifts from high-end luxury fashion labels like Gucci, Chanel and Prada, making the wellness initiative particularly appealing to employees. The idea behind the programme is to encourage workers to prioritise their health and fitness despite having busy professional schedules.For Maansi, discovering the initiative itself became an unexpected source of motivation. She said the prospect of receiving a luxury gift after maintaining the fitness routine gave her an added push to start working out regularly. Needless to mention, the video received multiple reactions from social media users.
Social media reacts
‘I wish they did this in India,’ hoped an individual. ‘I should move to Korea,’ commented another. Highlighting the workplace dynamics in India, another professional’s sarcastic remark read, ‘In India, workout, family time, personal time, and family functions are all just myths. We only believe in one thing: You’re part of the office family, so you must be in the office whenever we need you. Because apparently, the office is family… and family is optional.’The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.