Comic book creator Anant Pai taught Ashish Goel the value of time
The Urban Ladder founder's favourite memory was having long, no-agenda conversations with ‘Uncle Pai’.

Keen on learning how brands were built, Goel picked up a lot during that period, and says it was founder Anant Pai who made the greatest impression on him. “He was really unbelievable; he taught me work ethics,” Goel recalls. “He would arrive at office every morning on time, not a minute late. If, on the rare occasion he was going to be slightly late, he would make sure to inform me before hand.”
Goel’s favourite memory: Having long, no-agenda conversations with ‘Uncle Pai’ in the last year and a half of the latter’s life. “He was nothing short of a genius, and the memories I have of him, I will cherish for years to come.”
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