Oppo Enco Buds 2 TWS enter Indian market at Rs 1,799. How to avail

Xiaomi slipped to number two position for the first time since Q3 2018 with 4 per cent y-o-y decline. "Manufacturing constraints due to the COVID-19 situation affected its supply chain, leading to a supply-demand gap. With ramped-up manufacturing, strong demand for the Redmi 9 and Note 9 series, aggressive product strategy and growing offline presence, we believe Xiaomi will come back strongly in the coming quarter," the report said.

While Samsung led the smartphone market with a 24 per cent share, followed by Xiaomi (23 percent), Vivo with a 16 percent share came third, Realme (15 percent) and Oppo (10 percent). Counterpoint Research Analyst Shilpi Jain said during the start of the quarter, there were some anti-China consumer sentiments, impacting sales of brands originating from China. "However, these sentiments have subsided as consumers are weighing in different parameters during the purchase as well. The brands have been quite aggressive as they started building up inventory much ahead of the festive season. Focus on online channels has been increasing due to the COVID-19 situation," she added. Jain said even the offline-centric brands like Vivo, Oppo and Itel are increasing their online presence due to the changing consumer behaviour.

Realme has a market share of 15 percent. "The Indian smartphone market is on a recovery path as the lockdown restrictions have been relaxed. The market has shown consistent growth for the last few months. It saw strong demand during the Independence Day period in August as major online platforms hosted massive sales," Counterpoint Senior Research Analyst Prachir Singh said.

With a market share of 10 percent, Oppo has the fifth-largest market share. According to an ET report, Oppo will soon enter new product categories such as smart TVs, having forayed into wearable space. It recently unveiled its broader IoT strategy in China under which it is focusing on personal entertainment, home appliances and fitness.