Attention to detail is true hallmark of luxury, says designer Falguni Peacock

Zoya, the diamond boutique from the house of Tata, presents ‘Finely Crafted Journeys’ — conversations with women achievers, whose creativity and commitment to their craft have created something distinctive.

Zoya’s muse was designer Falguni Peacock, creative director of the eponymous label Falguni Shane Peacock, which she coowns with husband Shane. The label is known for its cutting-edge style and has been worn by global fashion icons, including Lady Gaga, Rihanna, Demi Lovato, Jennifer Lopez, Priyanka Chopra, Aishwarya Rai Bachchan, Kareena Kapoor Khan and more.

What inspired you to pursue your craft?

Fashion for me is a form of expression. I’ve been creatively inclined since a young age. It has intrigued and captivated me and has been the only thing I ever really wanted to pursue.

What does creativity mean to you?
Creativity, for me, is pushing my horizons, elevating and exploring my craft in new ways every time I design. In fashion, creativity is all about translating your vision into a garment that is as memorable as it is flattering.

What do you enjoy most about your craft?
The entire process is fulfilling — right from the inception of an idea to the stages where it is developed into a sketch, and then into a full-fledged garment. It is a joyful and very creative process.

Zoya and me…
As a designer, I appreciate the finishing and attention to detail in each Zoya product. That’s a true hallmark of luxury and something we pay great attention to at Falguni and Shane Peacock as well.