Ashish Goel of Urban Ladder says small furniture shops can drive innovation

Goel, CEO of Urban Ladder knows exactly why size matters.

By ET Bureau | Sep 17, 2018, 08.01 AM IST

By Shannon Tellis

Size matters for Ashish Goel, CEO of Urban Ladder. But not in the way that most would assume. During a conversation on ‘How retail will shape India’s future prowess’ at a forum, Goel said small shops, even for furniture, could in fact drive innovation.

“[Typically] You can’t just cram sofas in 300 square feet,” Goel said. “Customers will walk in and say ‘You know what, this is too small’. If you ask me, I think there is a much bigger opportunity to drive innovation [with smaller shops] in terms of the retail format. As an outsider (one without a background in retail), I’m okay with questioning how or what a traditional store should look like.”

Creativity certainly helps in innovative thinking.

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