Ananya Birla croons for Ajay Devgn’s OTT debut ‘Rudra’, adds a haunting & dark quality to the track ‘Inaam’

Ananya Birla, despite being the daughter of Kumar Mangalam Birla – a billionaire industrialist who is the chairman of Aditya Birla Group – has paved a path of her own, to move ahead in life. The 27-year-old currently dons three hats, one is that of a social entrepreneur, the second one is of a mental health advocate and last, but most important that of a musician.

Birla, who has been in the music scene for a while now, has a deliciously dark and trippy number called ‘Inaam’ in Ajay Devgn’s OTT debut, ‘Rudra’ which will be available on OTT from March 4. The video of the song, which was unveiled on Wednesday has a haunting and trance-like quality to it, and shows the 27-year-old singer crooning the number, with scenes from the thriller series.

Birla, who is an autodidact when it comes to music (she taught herself to play santoor and the guitar) has also found spaces in between music genres where most Indian artistes are too afraid to venture. Birla is the first artiste in India with the English language single to go platinum in the country. Birla has also been signed by Maverick Management – an LA based music management group.

However, her accomplishments do stop with music. She is also listed as the co-founder and vice chairman of Mpower, a mental health care service. In 2016, Birla also founded the Ikai Asai —- an e-Commerce platform for global luxury.

She has received several accolades already. In 2016, Forbes magazine named her one of Asia's Women to Watch. In the same year, Birla received ET Panache Trendsetters of 2016 award for Young Business Person and in 2018 she was listed as GQ’s Most Influential Indians.

Talking about her latest music number, Birla told ANI in an interview, “I’ve been an avid fan of the British series Luther and it was such an incredibly enjoyable experience to collaborate on the Indian adaptation 'Rudra – The Edge of Darkness'. In the title track ‘Inaam’, I have tried to embody the emotions and intensity of Rudra’s mind and I hope the viewers enjoy listening to the track. I am super happy with how the music video has come together. It goes seamlessly with the show and is everything that I had envisioned it to be.”

‘Rudra – The Edge of Darkness’ has been made by film-maker Rajesh Mapushkar. Starring Ajay Devgn in a lead role this show will be on Disney+ Hotstar from 4th March.