Anand Mahindra is bowled over by this Kerala village, says simplicity can be stunning

To travel is to educate oneself. Travelling encourages human connections and acquaints one with the cultures, food, languages, rhythms, and countless lives. As many would agree, travelling is the best on-site learning about life. There is only so much you can read on the internet, a detour from smartphone and laptop screens can open new horizons.

Industrialist Anand Mahindra, who is an active Twitter user, is often known for his insightful tweets and unique perspective on current events. The Mahindra Group chairman took to his Twitter account to share a unique travel video on Kerala tourism.

The video showed ‘En Ooru’ a tribal village at Pookode, Wayanad in Kerala. The short clip with transcendent tribal rhythms in the backdrop gives a glimpse into the serenity and beauty of the tribal way of life. It showcases the richness of the tribal culture, their inheritance and craftsmanship.


The 67-year-old who was in awe after seeing the village lauded Kerala tourism for their unique concept. He said that the pristine architectural design of the village was stunning and it showcased how simplicity can be stunning.

“This is just beautiful. Kudos to @KeralaTourism for this concept. The pristine architectural design of the village is stunning. Showcases how ‘simplicity’ can be stunning…” read Mahindra’s tweet.
En Ooru - An Escape Into Another World
‘En Ooru’ offers the quintessential tribal way of life with indigenous dishes, a tribal market and handicrafts. Apart from huts, the village also has an art museum, art centres, handicraft stalls, and an amphitheatre.

Tourists can also get to try tribal medicines, forest produce, tribal weapons, musical instruments, children’s toys and more. The small village has been established on 25 acres at the Mananthavady Tea Plantation Corporation.

En Ooru is considered to be the face of Wayanad tourism. According to the authorities, the main aim of the village is to offer tourists a glimpse of the life and culture of tribal communities. The village is managed by tribal communities from the district.

The village was reportedly completed at a cost of Rs 3 crore in phase 1, while the authorities have already set aside Rs 4 crore for the developments in Phase 2. The concept is the brainchild of Wayanad sub-collector N Prasanth.