Ambareesh Murthy's biggest dream: Opening Pepperfry studio outside Sweden's IKEA office
A year ago, Swedish furniture giant IKEA launched in India.
By Shannon Tellis, ET Bureau |
Agencies
Despite the recent trend of looking inward and competing against oneself, healthy competition still remains a great way for companies to build faster, innovate better and scale higher. Just ask Pepperfry CEO Ambareesh Murthy.
A year ago, when Swedish furniture giant IKEA launched in India, Murthy was asked how the entry would affect Pepperfry’s operation. He replied, “Anything which increases the degree of excitement in the furniture category will benefit everybody in the category, and definitely the largest players.”
That spirit of positive competition is something that still seems to resonate with Murthy. Asked if he had any international aspirations for the company, Murthy joked at a recent entrepreneurship conference, “Nothing would give me greater joy than to open a studio in Sweden right outside of the IKEA office.”
A year ago, when Swedish furniture giant IKEA launched in India, Murthy was asked how the entry would affect Pepperfry’s operation. He replied, “Anything which increases the degree of excitement in the furniture category will benefit everybody in the category, and definitely the largest players.”
That spirit of positive competition is something that still seems to resonate with Murthy. Asked if he had any international aspirations for the company, Murthy joked at a recent entrepreneurship conference, “Nothing would give me greater joy than to open a studio in Sweden right outside of the IKEA office.”
It’s that time of the year – Sun Valley, or what’s popularly known as ‘summer camp for billionaires’.
The mogul fest takes place at the lavish 3,000 acre Sun Valley Resort at Idaho.
While it converts into a ski resort in winter, during the summer, guests can take part in golfing, cycling and white water rafting.
The billionaires are spoilt for choice – there are also signature massages at the destination spa, indoor bowling lanes in the basement and a man-made ice skating rink.
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