After renaming Twitter to X, Elon Musk announces new name for Blue subscription

In another sweeping wave of changes coming to X, formerly known as Twitter, the micro-blogging platform has renamed its premium subscription service from Twitter Blue to X Premium.

Elon Musk, the owner of X, shared this development indirectly through a post discussing ad revenue sharing on the platform.

He noted that to be eligible for ad revenue sharing, users must be subscribed to X Premium (Twitter Blue). If not, the ad revenue will be retained by X.


Meeting specific criteria is essential for ad revenue participation, including having at least 15 million impressions on posts in the last three months, a minimum of 500 followers, and being at least 18 years old.

"To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber. This program is open to everyone," Musk tweeted.


Meanwhile, the official handle for Twitter Blue has also undergone a change to @Premium, aligning with the new branding.

X's rebranding journey has not been without its problems. Reportedly, last month, during its transition, the company took the @x Twitter handle from long-time user Gene X Hwang, who had held the username since 2007.

While the @Premium handle was available to take, reports indicate that X also claimed other usernames such as @Sports and @Music.

This change of Twitter Blue to X premium is part of the company's larger rebranding efforts since its transformation into X last month.

In 2022, Musk had stated that he bought Twitter as an "accelerant to creating X", which he described as an "everything app" and likened it to China's super-app WeChat.