40 students showcase the beauty of Tamil Nadu through their iPhone cameras, Tim Cook reacts

The best way for any smartphone brand to promote itself is to engage consumers in the most unique ways. Apple has gone a step further with CEO Tim Cook sharing his joy about a photography exhibition being held in Tamil Nadu that features pictures clicked by students using iPhones.

The 61-year-old Apple boss in a tweet lauded the students for the creativity they expressed through iPhone 13 Mini’s cameras. Cook in his tweet said that the young students captured the true essence of their communities through their lens. The photographs are presently being displayed at the Egmore Museum for the Chennai Photo Biennale. The series ‘A Land of Stories’ offers a medley of different shades from the bustling southern state.

“Forty high school students from Tamil Nadu, India, captured the vibrance of their communities on iPhone 13 mini. Now, their work is featured in the student showcase at the historic Egmore Museum for the Chennai Photo Biennale,” tweeted Cook with the popular hashtag - ‘Shot on iPhone.

As per the official website, 'A Land of Stories' featuring 40 students from across Tamil Nadu, is being held at the Egmore Museum in Chennai til 17 April 2022 from 9:30 PM to 5 PM. Students from across the state have offered their unblemished outlook on the culture and diversity of Tamil Nadu.

“The state's heritage, both natural and man-made, can be seen aplenty across its length and breadth. That is exactly what these young artists from all over Tamil Nadu were invited to document over the last few months. This exhibition is a collective of their photographs that portrays Tamil Nadu and its stories through their lenses. The unfiltered vision of the students, and the endless stories of Tamil Nadu, come together and hope to strike a compelling narrative with the viewer,” read a note on the official website of the exhibition.

The iPhone 13 line-up was launched in September 2021. The smartphones in the 13 series use the advanced A15 Bionic chip. Ever since the launch, the series has been hailed for its performance, visuals and upgraded cameras.