SMAC, an emerging career for the millennials in IT and startups

NEW DELHI: The businesses have taken a millennial turn with the SMAC ( social, mobile, analytics and cloud) technology. A new career domain is slowly opening up as businesses realise the importance of a wired generation and the spread of smartphones.

The SMAC stack is not just tools that help businesses grow; they are the new business model. "In the same manner that steam power, steel and electricity provided the platform for the industrial corporate model, the SMAC stack is providing the foundation for the knowledge corporate model," says a Cognizant report.

A NASSCOM survey showed that SMAC could account for more than 20% of revenues of Indian IT companies by 2020, phenomenally higher than 5% in 2014.

A survey by TeamLease points at the huge employment potential in the SMAC domain. At present, most of the SMAC hiring is done by IT and e-commerce companies and startups. Since SMAC is going to revolutionise business models across corporate India, other sectors are also likely to embrace it, creating a large number of new jobs.



These days most of the SMAC hiring is confined to Bengaluru. According to the TeamLease survey, 43% of the total SMAC hiring in India is done in Bengaluru. No wonder, since ecommerce & startups and IT are the two sectors that do 55% of the all SMAC hiring in the country.

Today SMAC hiring may be confined to these sectors, but soon it is expected to spread fast over all the other sectors as mobile penetration is increasing rapidly and the masses in the interiors get wired.

Today, the retail sector does just 6% of the total SMAC hiring, banking and financial service industry 11%, telecom 9% and health and pharma 8%. The numbers indicate that SMAC jobs have yet to come up in a big way in the non-tech businesses.

And that can happen soon. As the telecom revolution reaches the interiors, especially after the government's push for digital payments, no business would be able to succeed without an effective SMAC strategy. And as businesses adopt SMAC, there will be a gigantic jump in SMAC hiring all over sectors and not just in IT, e-commerce and startups.

Economictimes.com partnered with TeamLease to prepare a set of reports on the employment situation in the country. This story is part of the series based on data from the Employment Outlook Report of TeamLease. Part of ET Jobs Disruption Report , these stories scan various aspects of the employment situation at different levels of city, sector, profile, etc.