Higher pay biggest bait for FMCG talent moving to ecommerce

Nearly 57% of HR heads and hiring managers covered in a survey on the impact of the ecommerce sector on FMCG talent have revealed that over the past three years the attrition ratio in their organisations has gone up. Around 61.2% also agreed that given the boom in the ecommerce sector, it has become a challenge to retain employees.

The survey was conducted by recruitment organisation Antal International Network India among 103 mid- and senior-level HR professionals across FMCG companies that have seen an exodus of talent to the ecommerce sector. Excerpts from the study shared exclusively with ET.