Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a blended workforce, according to a study conducted by Flexing It.
By ET Bureau |
BCCL
The study was carried out among the Flexing It community of more than 50,000 experienced professionals.
Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a blended workforce, according to a study conducted by Flexing It, an online marketplace for highly skilled and curated on-demand workforce.
The study was carried out among the Flexing It community of more than 50,000 experienced professionals.
“The blended workforce model has grown at a fast clip in two years. As companies look for strategies for new initiatives, we see a spike in demand for strategy consultants.
Companies, especially old school ones, are trying to leverage digital marketing. So, the demand for digital marketing skills is growing too,” said Flexing It founder Chandrika Pasricha.
The company’s pool of consultants and freelancers grew from 7,000 in 2014-15 to 48,000 in 2016-17. More than 85% of consultants were hired in a blended workforce model and they worked along with full-time employees and internal team members. Here are the main findings of the survey:
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