MakeMyTrip rolls out seven-day, app-only sale for festive season

NEW DELHI: MakeMyTrip, he travel and hotels bookings platform, is taking a cue from e-commerce majors during the festive season. The Nasdaq-listed firm s rolling out a seven-day, app-only sale starting Tuesday, just ahead of the peak ravel season in the country.

Much like the Big Billion Days sale by Flipkart, the travel portal has charted out heavy discounts for flight, hotel and holiday package bookings.

Owing to rising transactions from mobiles, it decided to leverage the platform or the sale, which is called `The Great Indian Getaway'.MakeMyTrip is expecting a fivefold surge in traffic during the app-only sale, a company executive said.

A substantial chunk of the marketing budget would be used for offering discounts, apart from meeting advertising costs. "We have been gaining a lot of traction from the mobile website and app. About 45% of transactions are from mobile, and we believe that future of travel-buying experience is on this platform. We are focused on strengthening mobile technology and have been enhancing our systems," said Rajesh Magow, co-founder and CEO, MakeMyTrip.