Toonz retail targets Rs 100 crore revenues this fiscal, to open retail portal

NEW DELHI: Toonz Retail, a one-stop shop for products for kids from 0-12 years, plans to open its own online retail shop to push sales and post revenues of Rs 100 crore this financial year.

“We have around 10,000 SKUs but on an average only 3,500 SKUs can be offered at the store level due to limited space. With online foray, Toonz aims at giving better customer reach and maintain price sanctity between online and offline channel,” said Sharad Venkta, managing director at Toonz Retail.

The site would be live in May first week, he said.

Sharad said the company will continue promoting its private labels WowMom (0-3 years) and Super Young (3-12 years) on other online portals such as Flipkart, Snapdeal and Jabong, while other offerings would be exclusively available through its own portal only.

Toonz Retail also plans to expand its offline presence, increasing its store count to 100 by the calendar yearend. The company added around 30 stores last financial year to take its total count to 70 stores.