Pantaloon ties up with Yash Raj films for merchandising

MUMBAI: Pantaloon Retail (India) Limited (PRIL) announced its tie up with Yash Raj Films, for merchandising opportunities for their film, ‘Ta Ra Rum Pum’, starring Saif Ali Khan and Rani Mukerji.

As per the alliance, Pantaloon has created special themed merchandise across numerous categories including - apparel, accessories, toys, stationery, luggage and plastics. These will be available in stores upto May 15, 2007, across formats including - Big Bazaar, Pantaloons Fresh Fashion, Depot, Central, Food Bazaar and Fashion Station.

The range is priced from Rs 19 for a compass box up to of Rs 999 for fashionable denim. Prices for most of the merchandise, ranges from Rs 199 – Rs 599. Sanjeev Agrawal, CEO, Pantaloons Fresh Fashion said, “This association will help consumers to experience the film through the merchandise.”

While Sanjeev Kohli, CEO, Yash Raj Films, said “Merchandise of Ta Ra Rum Pum is a step in towards innovative new ways to engage with film buffs and bring more of the cinema into their everyday lives.”