Preethi Chamikutty

Editor, ET

Stories by the author

• How mobile phone manufacturers are trying to save music

  
  30 Jan 2013 06:03 AM IST
• Will Parle-G be relevant to the next generation?

  
  16 Jan 2013 01:00 AM IST
• Aawaz - an app to send an alert by people in distress

  
  09 Jan 2013 06:57 PM IST
• "Social media has the potential for co-creation"

  
  09 Jan 2013 06:56 AM IST
• 10 lessons each that marketers, agencies & consumers did not learn in 2012

  
  26 Dec 2012 05:03 AM IST
• UK pizza chain, PizzaExpress now in Mumbai

  
  20 Dec 2012 12:36 PM IST
• Mirinda advertisement: Can Asin match the charisma of Rajinikanth, Sridevi and Kamal Hassan

  
  19 Dec 2012 04:00 AM IST
• Ruchi Soya extends Nutrela into table spread category

  
  14 Dec 2012 07:43 PM IST
• Will the SMS be around for another generation?

  
  12 Dec 2012 04:58 AM IST
• Publicis Groupe announces two acquisitions in India

  
  07 Dec 2012 01:49 PM IST
• Can Cadbury, Parle, Britannia replace mithai with chocolates, confectionery and biscuits

  
  05 Dec 2012 04:02 AM IST
• Maggi still rules the roost: HUL and GSK Consumer still have to get their act right in instant noodles category

  
  28 Nov 2012 07:39 AM IST
• I am here to build a company, says David Mayo, CEO, Bates Asia

  
  21 Nov 2012 05:15 AM IST
• Most Trusted Brands 2012: Britannia climbs five spots to number two; beats Nokia and other HUL products

  
  07 Nov 2012 08:00 AM IST
• Lenovo launches smartphones in India

  
  01 Nov 2012 07:04 PM IST
• Lenovo launches smartphones in India

  
  01 Nov 2012 07:04 PM IST
• The social and mobile business model is yet to be proven: Nick Emery, CEO, Mindshare Worldwide

  
  31 Oct 2012 06:05 AM IST
• Endemol plants to shift from reality shows to fiction

  
  31 Oct 2012 06:00 AM IST
• Dabur's Real beats Pepsi's Tropicana and Coke's Minute Maid, takes lead in packaged juice market

  
  17 Oct 2012 04:44 AM IST
• Will Cinthol's new ad campaign be able to capture youth's attention?

  
  10 Oct 2012 06:21 AM IST
• How FILA's Gene Yoon plans to build a strong brand presence in India

  
  03 Oct 2012 04:01 AM IST
• How Prasoon & Piyush Pandey turned Fevicol into one of the India's most popular brands

  
  28 Sep 2012 09:50 PM IST
• How Fevicol went on to enjoy equity that billion dollar cola and soap labels do

  
  26 Sep 2012 04:22 PM IST
• Visa globally moves its creative duties from TBWA to BBDO

  
  21 Sep 2012 08:06 PM IST
• Visa globally moves its creative duties from TBWA to BBDO

  
  21 Sep 2012 07:58 PM IST
• Center Fruit's 'Guide' ad flavourless and chewy

  
  19 Sep 2012 05:15 AM IST
• Amagi an all-in-one shop of TV advertising for small, regional businesses

  
  19 Sep 2012 05:15 AM IST
• We don't want to be just another agency doing advertising: Gautam Talwar, Rediffusion YR

  
  15 Sep 2012 08:19 PM IST
• Customer is King, but the HNI is Emperor

  
  12 Sep 2012 06:07 AM IST
• Brazilian footwear brand Havaianas enters India

  
  11 Sep 2012 05:05 PM IST
• Branded gold & diamond jewellery attracting Indian buyers

  
  29 Aug 2012 01:52 PM IST
• Brand extension: Axe struts into the men's soap space

  
  17 Aug 2012 06:26 AM IST
• Blast From The Past: Rajiv Agarwal back with Nexus Equity

  
  15 Aug 2012 06:37 AM IST
• The needs of a sizeable senior population can throw up plenty of opportunities for marketers: Euro RSCG study

  
  08 Aug 2012 02:04 AM IST
• Can Sanjay Thapar help Bates to remove the 'troubled agency' tag

  
  08 Aug 2012 02:03 AM IST
• Six recent 'indovations' based on feedback from the local consumer

  
  31 Jul 2012 09:48 PM IST
• Bajaj Allianz takes the football route to Indians heart

  
  30 Jul 2012 10:08 PM IST
• Imagination, a London based creative agency enters Indian market

  
  23 Jul 2012 06:08 PM IST
• 'Complete Man' advertising for Raymond, the oldest campaigns, still not too different

  
  18 Jul 2012 01:58 PM IST
• Toyota rides on Waku Doki to connect with youth

  
  16 Jul 2012 07:30 PM IST
• IdeaDemocracy: An online design and communication crowd-sourcing agency

  
  11 Jul 2012 07:24 PM IST
• Branded salons take off as the great Indian middle class’ desire to be groomed, styled and pampered

  
  11 Jul 2012 04:16 AM IST
• Blogging site IndiBlogger is helping brands talk to customers in a whole new way

  
  04 Jul 2012 07:14 AM IST
• Sports is the next frontier for Dolby: Mahesh Sundaram, VP, APAC, Dolby Laboratories

  
  03 Jul 2012 05:44 PM IST
• LG has to step up on innovation and new launches as competition intensifies

  
  27 Jun 2012 12:58 AM IST
• Ashok Leyland signs MS Dhoni as brand ambassador

  
  25 Jun 2012 06:51 PM IST
• Sony working on new all-in-one smartphone, hopes to make a turnaround in mobile space

  
  20 Jun 2012 09:58 AM IST