Oyo rebrands corporate name to PRISM to reflect global expansion

Oravel Stays Limited, the parent company of Oyo, announced its rebrand to PRISM on Sunday. The company said the new corporate brand name reflects its 'expanded' global portfolio and 'long-term' vision.

The company said the Oyo brand will continue to serve as the recognisable, consumer-facing identity for budget travel. PRISM, in turn, assumes the role of the parent company brand that spans technology solutions, premium hospitality, extended-stay residences, celebration venues, and experiential living concepts, besides its core of budget hospitality.

Founded in 2012 by Ritesh Agarwal, Oyo began as a budget travel-tech brand, standardising and organising small hotels using technology. The company said it has expanded well beyond its Indian budget hotel mainstay into multiple countries, premium hotels, vacation homes and more.


The company said it has scaled into a 'diversified global travel-tech, hospitality and living ecosystem' serving more than 100 million customers across 35+ countries.

The group's portfolio today spans hotels under brands such as Oyo, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest and Studio Prestige. The extended-stay category is represented by Studio 6, acquired through G6 Hospitality in the U.S. Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.

“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, founder and group CEO, PRISM. “PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide," he added.