The consulting firm betting on behaviour, not assumptions

This is a business era where relentless ambition and accelerating change are reshaping a new kind of consulting practice, one that is transforming how progressive organisations think, build, and evolve.

Mouse & Cheese, a selective consulting firm rooted in design intelligence and behavioural science, is emerging as one of India’s foremost forces in thought-led transformation. Amid a global congregation of visionary leaders in Dubai who had gathered for FUELD Conference, Mouse & Cheese emerged as a standout voice, earning the distinction of ‘Trendsetter to Watch’, redefining brand differentiation through a nuanced understanding of consumer psychology and the growing challenge of attention scarcity in an increasingly saturated world.

Founded in 2022, the firm partners exclusively with visionary founders and organisations that prioritise clarity, reflection, and systemic evolution. Its mission is to empower leadership teams to deconstruct their existing systems and reimagine growth through design. “Our founder & COO Himanshu Singh , already see the world through a unique lens,” the Mouse & Cheese founding team notes. “Our role is to translate that vision into structure, clarity, and measurable transformation.”


Mouse & Cheese positions its model as “consulting that implements”, a discipline operating at the intersection of strategy, psychology, and design for progressive organisations and visionary founders seeking meaningful differentiation. Using its proprietary Deconstruct and Evolve framework, the firm uncovers how people decide, engage, remember, and influence outcomes within an organisation. These behavioural insights guide brand architecture, customer experience design, organisational workflows, and long-term strategic direction. In just three years, Mouse & Cheese has executed more than 40 transformation mandates across nine industries, influencing over five million users across India and the US.

At the core of the firm’s philosophy lies the belief that businesses expand when their thinking evolves. More than 60% of each project cycle is dedicated to qualitative insight-gathering, studying leadership behaviour, market energy, and customer patterns to decode how perception drives progress. This approach fuels what Mouse & Cheese calls ‘Thought-Led Growth”, a paradigm in which scale follows clarity, creativity aligns with logic, and design drives disciplined execution. Every engagement becomes an education in design thinking and emotional intelligence, enabling organisations to sense opportunities before they appear and to act with precision when they do.

Selectivity forms the foundation of the Mouse & Cheese operating model. The firm accepts a limited number of engagements each year to ensure deep immersion and high-integrity outcomes. Every mandate begins with a “Discovery Dialogue”, a structured conversation designed to assess alignment in values, vision, and readiness for transformation. As the founder Akash Rana - Co-Founder & CEO explains, “Progressive organisations seek depth, not abundance. They value the velocity of clarity over the volume of ideas.”

Mouse & Cheese’s work spans multiple sectors, each demanding a nuanced understanding of human behaviour. In consumer products, the firm elevates everyday utility into memorable experiences. In fashion and lifestyle, it builds identity systems shaped by cultural insight and individuality. In architecture and luxury, it crafts narratives defined by precision, poise, and purpose. In sports and wellness, it captures the psychology of ambition and effort, while in sustainability, it encourages responsible participation through intuitive, human-centric design. Across these verticals, the firm has delivered more than 120 strategic frameworks and over 250 design implementations, contributing to an average 60% increase in customer recall and engagement for partner organisations.

Blending behavioural analytics with brand strategy & positioning, Mouse & Cheese has developed a distinct philosophy of design intelligence, a merging of quantitative metrics with emotional context. With proprietary tools that measure intangible drivers such as trust, attention, and emotional resonance, the firm transforms data into visual, structured, and actionable intelligence. Or, as Himanshu Singh, Founder and COO, Mouse & Cheese phrases it, “Design is data you can feel.”

As part of its ongoing mission to cultivate reflective leadership, Mouse & Cheese is set to launch an initiative in the new quarter. CheeseTalk, a platform dedicated to exploring perspectives that redefine industries. Each conversation begins with a single question: “If you could evolve one perception in your industry, what would it be?” Featuring voices from finance, design, technology, sports, and education, CheeseTalk envisions a growing archive of thought meant to inspire progressive change and cross-disciplinary dialogue.

Mouse & Cheese represents a new wave of design consultancy that blends analytical reasoning with artistic logic and behavioural foresight. In an economy built on ideas, it positions clarity as capital and perspective as progress, shaping organisations that move with empathy, intelligence, and precision.

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