UP Kabaddi League reaches 40 million viewers in Season 2

SJ Uplift Kabaddi-promoted Uttar Pradesh Kabaddi League's (UPKL) cumulative reach grew 120% to 40 million across India among the 2+ age group audience. Season 2 of the tournament was aired on Zee Entertainment's Zee Anmol Cinema 2 and &Pictures HD in Hindi and English.

The AMA (Average Minute Audience), a key media metric used to measure audience engagement, stood at 90.8 for Season 2. In comparison, Season 1 of the franchise-based league had recorded a cumulative reach of 18.2 million and an AMA of 49. A total of 66 live matches were aired in Season 2 compared with 55 matches in Season 1.

“Season 2 marked an important step forward in UPKL’s journey," said Sambhav Jain, Founder and Director, SJ Uplift Kabaddi. "Our focus has been on building a professionally structured league that strengthens regional development and creates sustainable pathways for kabaddi talent. We are thankful to the team at Zee Sports for their support throughout the league and look forward to a longstanding partnership.”


UPKL is organised by SJ Uplift Kabaddi in association with the Uttar Pradesh Kabaddi Association. The league focuses on strengthening grassroots-to-professional pathways through high-quality competitive kabaddi.

Season 2 also witnessed the addition of four new teams – Kanpur Warriors, Aligarh Tigers, Purvanchal Panthers and Gazab Ghaziabad – taking the total to 12 franchises. Actor Tusshar Kapoor joined as co-owner of the Gazab Ghaziabad franchise. Season 2 was held between December 25, 2025 and January 10, 2026, with Kashi Kings lifting the trophy.