PVR Inox launches 4-screen multiplex in Agra with Dhurandhar: The Revenge

PVR Inox launched a 4-screen multiplex at Agra's Anjana Central with Dhurandhar: The Revenge on Friday, under its FOCO (Franchise-Owned, Company-Operated) model.

The cinema exhibitor said that the property will offer a “social hub” cinema experience with interiors featuring

The cinema interiors will feature a calm, cafe-inspired combination of beige and deep greens, with natural greenery in the foyer and concession areas.


"The cinema will feature RGB Laser projection, a Dolby 7.1 sound system with HARMAN (JBL) speakers, and a next-generation 3D system across four auditoriums," PVR Inox said. "Each auditorium has been designed with distinct colour themes in shades of green, blue, and grey.

With PVR's signature recliners and a curated gourmet menu served in a cafe-style social setting, the multiplex is designed to offer a refined and immersive moviegoing experience, the company said.

Through the Franchise-Owned Company Operated (FOCO) model, PVR INOX plans to partner directly with local business owners to ensure economicgrowth stays within the city.