High end D-Cinema shows phenomenal growth

MUMBAI: With digital technology making in-roads in all walks of life, movies couldn���t be left far behind. While the first generation digital formats popularly known as E-Cinema has been in the market for a while, it is the higher end D-Cinema which has shown a phenomenal growth given its enhanced benefits and quality, despite a higher price tag.

India itself has more than 750 'B' & 'C' grade single screen theaters that use the E-Cinema projectors. However the higher platform of D-Cinema is fast picking up the world over with India getting its third D-Cinema theatre in Mumbai through Shringar Cinemas. The earlier two are in Chennai.

Texas Instruments through their proprietary DLP�� technology controls 99% of the D-Cinema projector market. DLP Cinema�� is also enabling the wider availability of 3D digital projection since DLP Cinema�� is the only one-projector 3D commercial solution, when used in tandem with either passive or active 3D glasses.

DLP Cinema�� projection technology has been exposed to millions of movie-goers, delivering clear, sharp, bright and accurate images to movie theatres around the world.

The total number of installed DLP Cinema�� projectors is now 3215, with theatres located in 35 countries around the world. Since May 1999, more than 350 movies have been released for screening on DLP Cinema�� projectors.

At the heart of every DLP�� chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image.

DLP�� technology���s chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video.