Freshworks joins McLaren F1 as official partner

Freshworks has entered a multi-year agreement with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 Team. As part of the partnership, McLaren has deployed Freshworks’ IT service management tool, Freshservice, to streamline IT services and improve productivity.

The AI-powered platform helps McLaren manage global IT operations more efficiently, particularly during the demanding race calendar. It aims to simplify service requests and enhance operational effectiveness across the team.

Freshservice assists McLaren’s IT department in addressing technical issues promptly, allowing the broader team to stay focused on track performance. By improving workflows and reducing delays, the solution is intended to support faster issue resolution.


As part of the deal, Freshworks branding will appear on the McLaren Formula 1 cars and team apparel starting with the Belgian Grand Prix this weekend, and continue through the rest of the 2025 season and beyond.

Zak Brown, CEO, McLaren Racing, said, “Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”

Dennis Woodside, CEO, Freshworks, said, "We partner with McLaren Racing to optimize their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT's capabilities with AI. We’re proud to deliver intuitive software that directly supports their mission to eliminate complexity on and off the track."