Dish TV bets big on South India with ₹149 language-first packs

Dish TV India Ltd. has unveiled a stronger South India-focused strategy with new regional language packs, lower pricing and a feature designed to prevent viewers from missing live sports during recharge interruptions.

The company said the refreshed offering is aimed at households across Tamil, Telugu, Kannada and Malayalam-speaking markets, where television viewing continues to remain deeply tied to regional language content, cinema, family entertainment and local storytelling.

The new packs start at ₹149 per month and are built around changing viewing habits in South India, where regional entertainment continues to command strong audience loyalty.

Dish TV targets Tamil, Telugu, Kannada and Malayalam households

According to the company, the base offering includes more than 225 channels, including over 36 Tamil language channels. Telugu, Kannada and Malayalam packs each include more than 30 channels tailored around daily household entertainment preferences.

Dish TV said the packs combine regional entertainment, movies, sports and general programming while also allowing consumers to customise their subscriptions depending on viewing needs.

South India remains one of India’s biggest and most engaged television markets, with regional content continuing to dominate viewing behaviour across households.

The company said the new strategy is focused on improving convenience, continuity and affordability while simplifying access to relevant regional content.

As part of the rollout, Dish TV has also introduced a new ‘Sports Always-On’ feature.

The company said the feature is intended to ensure viewers continue to access major sporting events even during recharge gaps or temporary service disruptions.

The offering has been designed around what Dish TV described as everyday viewing behaviour, with a focus on uninterrupted entertainment access and simpler viewing experiences.

“South India has always been an extremely important market for Dish TV, shaped by strong language preferences, deep-rooted entertainment culture, and highly engaged family viewing habits," said Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd. "Our broader focus remains on making entertainment simpler, more seamless, and consistently connected entertainment experience across their favourite content in their preferred language.”

Sukhpreet Singh, Chief Revenue Officer, Dish TV India Ltd., said consumers are increasingly looking for affordable entertainment options that reflect their language and viewing preferences.

“Our enhanced South India offering has been designed around these insights — combining affordability, strong regional content choices, and uninterrupted access into a single consumer-first proposition. The idea is to make everyday entertainment simpler and more accessible for households across the region,” Singh said.

Dish TV said the regional expansion is part of its broader effort to strengthen personalised and language-led entertainment offerings across South India, which remains one of the country’s most competitive television markets.