Zydus Wellness taps Milind Soman as brand ambassador for Glucon-D recharge

Zydus Wellness on Thursday announced the appointment of actor Milind Soman as the brand ambassador for its Glucon-D Recharge, with which it entered the performance hydration category.

The company has expanded its popular brand Glucon-D into the fast-growing performance hydration category with the launch of Glucon-D Recharge.

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"With Glucon-D Recharge, we are entering the performance hydration space in a bid to support millions of Indians in staying active, consistently and sustainably," Zydus Wellness CEO Tarun Arora said.

In this journey, he said, "We are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision."

Available in both ready-to-drink bottles and sachet sticks, Glucon-D Recharge expands the brand's portfolio beyond its traditional instant energy powders into a product designed for evolving consumer needs, the company said.