Fancode renews exclusive merchandise deal with ICC for India

FanCode Shop on Tuesday announced the renewal of its exclusive, India only, licensing and merchandising partnership with the International Cricket Council (ICC), in a bid to curate official fan merchandise and accessories for the ongoing ICC Men's World Cup 2024 and the forthcoming Women’s T20 World Cup.

This comes after the merchandising company concluded a successful campaign for the Indian Premiere League (IPL) where it built and managed official Mega Stores for 7 IPL teams, including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, Lucknow Super Giants and Sunrisers Hyderabad.

FanCode Shop will partner with select outlets to make merchandise available at airports in Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, Bangalore to further widen its distribution, the company said in a media release.


It will also be available at select retail stores chains across the country, the merchandise company said.

Trendy casual t-shirts, polos, shorts, joggers, sweatshirts, vests, caps; accessories - bottles, keychains, coffee mugs, backpacks, tote bags are a few offerings available for fans starting at Rs 299, along with a special range for kids

Prasana Krishnan, Co-Founder, FanCode, said, “We’re delighted to continue working with the ICC to make affordable and high quality merchandise available to Indian fans. Our range has proven to be a big hit and we will continue serving the fans with the most stylish fan gear to showcase their fandom.”

FanCode Shop was founded in 2020 and has since partnered with various sports and fitness brands. It boasts to provide official sports fan gear and merchandise from the NBA, IPL Teams, NFL, PSG, Barcelona, Juventus, FC Barcelona, WWE, SG, Nivia, and Elevar football teams.