Yogurt chain Red Mango to step up India presence

NEW DELHI: Frozen yogurt chain Red Mango, which entered the Indian market earlier this year, plans to expand across the country by launching 15-20 outlets in metro cities by next year, cashing in on the Indian consumer’s increasing appetite for healthier foods. It has five outlets in and around Delhi as of now. The chain, which calls itself the country’s ‘first health food QSR’ (quick service restaurant), serves frozen yogurt, ice teas and smoothies.

The company says it is the first frozen yogurt brand to bring to India flavours such as kiwi and madagascar vanilla. Red Mango adds that it is the only frozen yogurt chain in the country to be certified by the National Yogurt Association USA.

Technopak Advisors, a Delhi-based consulting firm says estimates the global frozen yogurt market to be close to US$75 billion, growing at a CAGR of 15-18%. According to Technopak, the Indian market frozen yogurt will grow to US$5 billion over the next three years, fuelled by the entry of new players and growing demand for healthy foods.

Red Mango has over 235 stores across the world. Founded in 2002 by entrepreneur Ronni Choo, in Seoul in South Korea, it has expanded its network to 19 countries, the biggest presence being in the US with 170 stores. Besides the US, countries Red Mango has a presence in, include Australia, Korea, China, South Africa and now India.

Korea-based frozen yogurt maker Yogurberry had announced two months back, that it would set up over 100 stores in the country over the next five years.