Reliance Consumer's Campa ropes in Ram Charan as brand ambassador

Campa, the beverage brand owned by Reliance, on Friday said it has roped in actor Ram Charan as its new Brand Ambassador. With this partnership, the brand is launching a new marketing campaign 'Campa Wali Zidd', which will make its debut during the IPL season, reaching millions of viewers across television, connected TV, and mobile platforms.

"With a high-impact rollout, the campaign will amplify the message of perseverance and determination to a wide audience, inspiring viewers to pursue their goals with unshakable resolve," it said.

Campa is owned by Reliance Consumer Products Ltd, the FMCG arm of Reliance Group.