PVR INOX sells snacking brand 4700BC to Marico for Rs 226.8 crore

Film exhibitor PVR Inox has sold its entire investment in its subsidiary Zea Maize Private Limited (ZMPL) that operates 4700BC, to Marico Limited in an all-cash transaction for a total consideration of INR 226.8 crore, the company announced on Sunday.

"As 4700BC enters its next phase of growth, the transaction enables the brand to benefit from Marico’s sharper FMCG focus, deeper distribution reach, and accelerated new product launches, while continuing to remain premium, modern, and innovation-driven," it said.

With this transaction, PVR INOX aims to unlock shareholder value, strengthen its balance sheet and reallocate its resources towards its core cinema exhibition business. Overall, the transaction, undertaken after a strategic review, is expected to be accretive to PVR INOX’s profit, free cash flow, and return ratios.


The company also clarified that the divestment will have no material impact on its in-cinema food and beverage revenues or its growth trajectory.

Business portfolio of PVR INOX spans child-friendly auditoriums, projection and immersive sound technologies, in-cinema food and beverage offering, film and non-film programming, and an expansive suite of premium large-format screens.

“We recognised the potential in 4700BC at a very early stage and supported the brand through its formative years. From a niche gourmet popcorn offering, it has grown into a nationally recognised premium snacking brand," Ajay Bijli, Managing Director, PVR INOX Limited, said.

"As it looks to scale further and broaden its ambition, the brand is well-positioned under the stewardship of a scaled FMCG leader like Marico. For PVR INOX, this transaction represents a natural culmination of our strategic role and enables us to monetise a non-core asset," he added.

Axis Capital acted as the exclusive financial advisor, while Shardul Amarchand Mangaldas & Co acted as the legal advisor to PVR INOX for this transaction.

Saugata Gupta, MD and CEO, Marico Limited, said that the investment in 4700BC aligns well with the company's ambition to participate in fast-growing food categories through distinctive, future-ready brands.

"We see immense potential in 4700BC as a premium snacking brand with deep consumer connect and proven execution. Together, we will tap the opportunity to leverage our existing scale in foods to broaden the brand’s presence across channels, while staying true to its consumer-first ethos and harnessing its top-notch innovation capabilities," he said.

Marico, the new owner of 4700BC, is one of India’s leading consumer products companies operating in global beauty and wellness categories. During FY25, Marico recorded a turnover of Rs 10.8 billion through its products sold in India and chosen markets in Asia and Africa.