India's FMCG market is strongly supported by local companies: Study

There is a strong Swadeshi strand that runs through India’s Rs 2.5-lakh-crore FMCG market.

A lot more Indians are likely to allow patriotism to influence their purchasing decisions, according to a Nielsen study. This ‘Swadeshi Quotient’ is also much higher than in other countries.

Among emerging markets, Indians are far more loyal to local brands compared with Chinese consumers, though this preference is higher in food categories, reports Neha Tyagi.

1)Indians prefer local FMCG over global brands, even though they acknowledge the latter is better in quality and offers more innovation


2)Local products more affordable and understand consumer needs better