Hindustan Unilever increases prices of Surf Excel, Rin, and Wheel products by up to 11% due to rising costs

Hindustan Unilever has raised the maximum retail prices of several products across its home care portfolio, including popular detergent brands Surf Excel, Rin and Wheel, by up to 11 per cent, amid continued cost pressures and efforts to protect margins.

Last month, MD and CEO Priya Nair said Hindustan Unilever Ltd (HUL) will continue to take calibrated price hikes depending on the movement in input costs, as elevated commodity inflation poses a challenge even as demand remains resilient.

The price adjustments span multiple pack sizes, with increases between Rs1 and Rs10. The company hiked the MRP of Surf Excel Quick Wash (1 kg) by Rs 10 to Rs 245 from Rs 235, while its 500-gram variant went up by Rs 5 to Rs 128 from Rs 123.


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The price of Surf Excel Easy Wash (1 kg) rose by Rs 5 to Rs 172 from Rs 167, and the 500-gram pack is now priced at Rs 87 compared to Rs 85 previously. The MRP of the Surf Excel bar (250 gm) was increased by Rs 3 to Rs 45, while the four-bar pack (200 gm each) saw a Rs 10 increase to Rs 155.

HUL has similarly revised prices for its Rin and Wheel range. The cost of Rin Ala (500 ml) went up by Rs 5 to Rs 95, while Rin detergent powder 1 kg and 500 gm packs increased by Rs 3 and Rs 2, bringing their new prices to Rs 123 and Rs 63, respectively.

For Wheel detergent powder, the 1 kg pack was raised by Rs 3 to Rs 93, and the 500 gm pack now costs Rs 47 compared to Rs 46 earlier.

Outside of home care items, HUL also increased the MRP of Moti Gulab soap (150 gm) by Rs 8 to Rs 82 from Rs 74, reflecting an advance of more than 10 per cent.

These latest price updates arrive as FMCG firms adjust pricing across product segments to counter input cost inflation while trying to sustain volume growth in a competitive environment.