Dabur to acquire a minority stake in the luxury skincare D2C company RAS Beauty, for Rs 60 crore

New Delhi: Packaged goods maker Dabur is acquiring a minority stake in luxury skincare direct-to-consumer company RAS Beauty for Rs 60 crore, it said in a BSE filing late Tuesday.

RAS Beauty is a Raipur-based digital first, “farm-to-face” luxury skincare brand, with a three-year CAGR of around 75% and an ARR of close to Rs 100 crore, the company said.

The acquisition has been done under the recently launched Dabur Ventures, set up with a capital allocation of Rs 500 crore to back ventures in personal care, health care, wellness foods, beverages and ayurveda.


Dabur Ventures was launched in October 2025 to acquire stakes in new-age D2C businesses. Dabur plans to invest close to Rs 60 crore in RAS Beauty, it said.

Dabur India executive director – group head, corporate strategy Abhinav Dhall, said in a statement: “We believe the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”

RAS Beauty co-founder and CEO Shubhika Jain said the investment will enable the D2C firm to accelerate omnichannel presence, deepen R&, and invest in brand and team building.

Legacy FMCG companies, including HUL, ITC and Marico, have been increasingly investing in D2C brands, amid heightened competition and increasing play in the digital-first brands space.