New marketing strategy to increase sales of coir products

KOCHI: The Coir Board, which is targeting a Rs 3,000 crore sales turnover from the domestic market during the 12th Plan period, has drawn up a new marketing strategy to boost sales by appointing stockists, franchisees and canvassing agents throughout the country.

The board was eyeing a turnover of Rs 100 crore through this new scheme, board Chairman G Balachandran said in a press release.

During 2012-13, the sales turnover of coir products from the board showroom and sales depot was about Rs 21 crore.

As part of the scheme, stockists would be appointed in each zone. The first stockist was appointed today and an MOU in this regard signed.

Around 500 stockists are expected to be appointed throughout the country.

As per the new strategy, coir and coir products would be displayed in small shops and furniture shops also.