Breitling appoints Georges Kern as its new CEO

NEW DELHI: Luxury Swiss watch brand Breitling has appointed Georges Kern as its CEO. Kern was most recently the head of watchmaking, marketing and digital at Richemont and in particular supervised the specialist watchmaking Maisons. Prior to that, he was CEO of IWC from 2002 to 2016. Kern started his career in the consumer goods industry at Kraft General Foods to move into the watch industry working for TAG Heuer from 1992-2000.

Breitling stated as CEO and in this context shareholder of Breitling, Georges Kern‘s mission will be to foster the global development of the brand, and focus on developing Breitling’s digital and retail footprint, especially with a view of accelerating growth in the important Asian markets.

Théodore Schneider, who sold a majority stake to CVC Capital Partners and the chairman of Breitling said: “We are delighted to welcome Georges Kern to Breitling. His extensive experience and knowledge of the luxury watch industry and his creativity will further accelerate Breitling's growth momentum.”

Jean-Paul Girardin will remain with Breitling as vice president.