Tata Motors rolls out Tata.Cars identity for PV business, aims to meet India's growing aspirations

Tata Motors on Thursday unveiled a new brand identity, Tata.Cars, aimed at customers of its passenger vehicle business as the automaker moves to meet the growing aspirations of Indians.

The Tata.Cars will serve as the primary customer facing expression as Tata Motors Passenger Vehicles (TMPV) will continue to be the legal entity.

"Tata Motors is charting a new course...As we loom ahead, Indians are more confident than ever before. They are looking beyond limits," said Shailesh Chandra, MD and CEO of TMPVL.


"For more than three decades, Tata Motors has grown alongside india. It is about understanding what Indian customers aspire to. Progress happens when tomorrow is not left for tomorrow," the MD said at an event.

Alongside Tata.Cars, he automaker unveiled Tata.ev for its electric vehicle (EV) range.

The move comes almost ten months after the company demerged its Commercial Vehicles business into Tata Motors Ltd. (formerly TML Commercial Vehicles Limited) and consolidated the passenger vehicles business within the parent entity.

Popular models under TMPV include Sierra, Harrier, Safari, Nexon, Punch, Altroz, Tiago, CURVV and Tigor.