Mahindra's Rajesh Jejurikar on How it Became A Design First Auto-Maker

Mahindra’s Rajesh Jejurikar explains how the company evolved into a design-first automaker, using design, product strategy and technology to reshape its SUV portfolio. He discusses the thinking behind models such as the Thar, XUV700 and Scorpio-N, as well as Mahindra’s shift toward clean-sheet EV design and a stronger global design capability.#mahindra, #rajeshjejurikar, #mahindrasuv, #mahindraautomotive, #automotive, #cardesign, #designfirst, #suv, #thar, #xuv700, #scorpion, #ev, #electricvehicles, #autoindustry, #indianautomobile, #businessnews