Govt sets up task force for toy sector; to boost manufacturing, global share

A new task force will identify ways to increase India's toy market share. The goal is to reach five percent of the global market by 2032. This initiative aims to strengthen manufacturing and integrate with global value chains. It will also focu...

New Delhi: The government on Monday announced setting up of a task force to identify ways to boost manufacturing and increase share of Indian toy sector to 5 per cent in the global market by 2032.

At present, the share is 1.9 per cent of global trade.

The announcement was made by Commerce and Industry Minister Piyush Goyal here during a meeting of toy stakeholders.


The minister "announced the setting up of a task force to support the toy sector and identify interventions towards achieving the goal of reaching a 5 per cent share in the global toy market by 2032," an official statement said.

The task force will work towards achieving six objectives, including integration with global value chains, strengthening manufacturing capabilities, resolving value chain bottlenecks, creating skilled workforce and employment, enabling design and innovation, and enhancing ease of doing business.

Goyal also called upon industry stakeholders to work towards building a complete domestic manufacturing ecosystem supported by advanced technologies, globally competitive quality standards, deep localisation, and stronger branding.
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India's toy ecosystem comprises more than 21,000 MSMEs, over 770 DPIIT-recognised toy startups, nearly 50 toy clusters, and more than 1,800 BIS licencees.
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