FSSAI initiates action against Amazon, Swiggy Instamart, BigBasket, Flipkart India over alleged violations

NEW DELHI: Food regulator FSSAI has initiated penal action against five major ecommerce platforms - Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto - over alleged regulatory violations ranging from misleading food claims to the sale and display of prohibited products.

The Food Safety and Standards Authority of India said in a social media post on Wednesday that the action was part of an enforcement drive against regulatory non-compliance by online platforms.

The regulator flagged alleged misbranding and misleading claims, along with the sale or display of prohibited or poisonous food articles.


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FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange.

Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt.

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FSSAI also found Amazon Seller Services, Swiggy Instamart and BigBasket allegedly non-compliant with provisions of the Food Safety and Standards Act, 2006, in connection with the online sale, display or offer for sale of Datura (Dhatura) fruits and seeds.

Queries sent to the ecommerce platforms did not elicit a response till press time.

The latest action comes as FSSAI has intensified enforcement against food business operators and e-commerce companies over the past six months.