Malabar Gold & Diamonds ropes in M S Dhoni as brand ambassador

New Delhi: Malabar Gold & Diamonds has roped in cricketer M S Dhoni as its brand ambassador.

Established in 1993, Malabar Gold & Diamonds is the flagship company of Malabar Group, a diversified Indian business conglomerate.

It has a retail network of over 450 showrooms across 14 countries.


In a statement on Tuesday, M P Ahammad, Chairman of Malabar Group, said, "Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase."

Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with the company's own values, he said on appointing the cricketer as brand ambassador.

On the development, Dhoni said, "Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me."

Dhoni said he would support Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions.