Baba Ramdev’s next stretch: Patanjali takes the insurance route

After building a business around Ayurveda, FMCG and wellness products, Patanjali Ayurved is now set to enter India's insurance sector. The Insurance Regulatory and Development Authority of India (IRDAI) has approved Patanjali Ayurved and the DS Group's nearly Rs 4,500-crore acquisition of Magma General Insurance. In this video, we explain why Patanjali is entering the insurance business, how the ownership of Magma will change, why the insurer caught the group's attention, and how Patanjali's vast retail network could help expand insurance penetration in semi-urban and rural India.