Revenue, not just automation: Why AI products transforming customer experience deserve recognition

The next wave of enterprise AI is no longer being measured by how many calls it can deflect or how much operational cost it can eliminate. Increasingly, the spotlight is shifting towards AI products that directly influence revenue, customer engagement and business growth.

This shift is reflected in the recent momentum around Encore AI, an agentic customer interaction platform that has secured $30 million in Series A funding. Significantly, several commercial banks and insurers that initially adopted the platform as customers chose to become investors after experiencing its impact on their own operations. The latest capital will support the company’s global expansion, reinforcing growing enterprise confidence in AI products that deliver measurable commercial outcomes.

Rather than replacing human interactions, Encore AI uses its patented Interaction Mining technology to analyse the behaviours of top-performing sales teams and transform those insights into AI agents. Built using existing customer calls, emails, chats and CRM data, the platform can be deployed within weeks. One of its largest lending clients reportedly achieved a 10x return on investment within months, demonstrating AI's ability to drive measurable business growth.


The story reflects a broader trend across industries. Enterprises are increasingly investing in AI products that go beyond automation to strengthen marketing effectiveness, improve the customer experience, and unlock new opportunities. As AI matures, organisations are looking for solutions that can scale best practices, personalise customer engagement and create measurable business impact rather than simply operational overhead.

It is innovations like these that the ET Most Innovative AI Product Awards 2026 seek to celebrate through the “AI Product for Marketing Customer Experience & Revenue Growth” category. This recognises innovations that are organised to enhance customer experience and conversion rates and optimise marketing to deliver sustainable growth through intelligent automation and data-driven decision-making.

For startups, Small and Medium Enterprises (SMEs), enterprises, and AI innovators, this category presents an opportunity to benchmark their innovation on a national platform.

If your product is helping organisations strengthen customer relationships, improve marketing effectiveness or generate measurable commercial value, it deserves to be recognised alongside the industry's most impactful AI innovations.

Nominate your AI innovation now