Less than 1% of Caitlin Clark’s income comes from her WNBA salary: Here’s a look at the endorsements that help her earn $12 million annually

Caitlin Clark has made a name for herself at the young age of 24. She was the first overall pick in the WNBA 2024 draft and joined with the Indiana Fever. She took the team to its first playoff, was named rookie of the year and made the All-WNBA First Team all in her rookie season as a premiere guard. She was just recently in July, 2026 named among the WNBA All-Star for her third consecutive year.

However, Caitlin’s journey to greatness began during her college years. She started with Iowa, and broke the scoring record for the NCAA Division I. This feat led to her being named the national player of the year not only once but twice. Caitlin also went on to play the NCAA championship game in two back-to-back seasons.

While playing in the WNBA for Indiana, she has also played for the US national women’s basketball team. She won the gold medal with the team at the FIBA Women’s Basketball World Cup in 2026. Notably, in 2024, Cailin sold the second most jerseys on Fanatics out of any other pro basketball player, following Stephen Curry.


Also read: Stephen Curry is one of the world’s highest paid athletes with a $350 million net worth : Here’s a look into the Warriors star’s earnings outside NBA and charity efforts

What is Caitlin Clark’s salary?

According to data compiled by Spotrac, the WNBA star signed a $338,056 contract with the Indiana Fevers in 2024. With her annual salary being capped at $76,535 and at $78,066 the following year. She also earned three significant bonuses during 2025, taking her pay that year to over $100,000. This included a $2,575 bonus for being included in the All-Star Game that season.

Caitlin’s annual salary was set to increase to $85,973 in 2026 and then to $97,582 in 2027. However, she saw a larger increase due to the WNBA’s collective bargaining agreement. The deal started in the 2026 season and will go through a 7-year period until the 2032 season. The agreement made sure that the players’ salary cap would increase to $7 million from the previous $1.5 million. Cailin also benefitted from the deal, as her base salary rose to $528,846 in 2026 and $597,596 in 2027.

Caitlin earns 99% of her income from endorsements

Due to her growing popularity Caitlin has attracted a trove of endorsements from massive brands. According to Forbes, she earned $12.1 million overall in 2025, with $12 million coming from her endorsements and sponsorships and only $0.1 million from her on-field salary.

During her college career, Caitlin was estimated to be the highest paid college athlete from her name, image and likeness deals, according to The Athlettic. According to the college sports website, On3, she earned $3.4 million from these deals. A similar trend has followed her in her professional career.

Caitlin has endorsement deals with both Hy-Vee and Gatorade. The companies collaborated in April 2025, to release a limited edition Cool Blue Gatorade bottle that featured Caitlin and was exclusively sold at Hy-Vee stores.

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Caitlin is the first female athlete to have signed an endorsement deal with the trading cards company, Panini. She signed a multi-year contract with the firm in 2024. She also had a multi-year contract with finance platform, Gainbridge. She joined Billie Jean King as an ambassador.

According to CBS Sports, Caitlin became the first athlete to release a signature Wilson basketball collection in collaboration with Wilson Sporting Goods since NBA legend Michael Jordan did so. She is also the first female athlete to have a signature collection with the company.

Caitlin signed a massive $28 million contract with Nike

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Caitlin signed a $28 million endorsement deal with Nike in April 2024. The deal spans eight years and includes a signature shoe. The company in August 2025, announced Caitlin as their signature athlete and released a signature logo. The signature collection features several merchandise like hats, t-shirts and jackets. Nike launched the ‘Caitlin 1’ shoes under the deal on October 1, 2026. The sponsorship deal is among one of the largest ever signed by a female basketball player.

In her newest venture off the court, Caitlin is launching her first children’s picture book. The book named ‘EXTRAordinary! A Little EXTRA’ releases on November 3, 2026. The 32-page book is aimed at kids aged four to eight.