Selena Gomez's Rare Beauty gives 1% of sales to mental health; what is the fund and how does it work?

Rare Impact fund is a philanthropic initiative founded by singer and actress Selena Gomez in 2020. The aim is to expand access to mental health services. It has made mental health support part of its business model. It has committed 1% of sales to the Rare Impact Fund. Launched in 2020, it is an initiative to improve access to mental health services and education for younger people. It aims to mobilise $100 million over 10 years and supports nonprofit organisations working to address mental health needs.

It contributes 1% of its sales to the Rare Impact Fund, and was established to expand access to mental health services and education for people who are young.

When was it launched?

Selena Gomez's Rare Beauty launched in 2020 alongside the fund. The initiative set a goal of mobilising $100 million over 10 years to support youth mental health.


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The model works in a very simple way. A portion of the brand's sales supports the fund. Meanwhile, donations from individuals, foundations and corporate partners provide additional funding. The 1% commitment is not the same as donating 1% of profits.

The fund supports nonprofit organisations working on youth mental health. It includes access to care, mental health education and efforts to reduce stigma.

Scale of the initiative

The fund's published impact figures reported $30 million mobilised and 30 nonprofit partners across five continents as of August 2024.

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On retail partnerships, Sephora has run special fundraising campaigns linked to Rare Beauty products. In October 2025, it announced a limited three-day campaign in which 100% of sale of selected news Rare Beauty fragrances would be donated, subject to the campaigns' participating markets and terms

The broader business model is that Rare Beauty links commercial sales with a social cause. Its regular contribution is supplemented by separate fundraising efforts, rather than relying on product sales alone.

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Selena Gomez's Rare Beauty combines its commercial activity with philanthropy. It does not entirely rely on one-off donations or fundraising events.