In 1954, 52-year-old Ray Kroc visited a restaurant using 8 of his milkshake mixers. 30 years later, he helped McDonald’s grow to 7,500 locations and left a $600 million fortune

Ray Kroc visited a McDonald’s restaurant in 1954 after it ordered many of his machines. He opened his first McDonald’s location in 1955 and later acquired the chain from the McDonald brothers in 1961. By the time Kroc passed away in 1984, McDonald...

AP

How Ray Kroc helped McDonald’s grow

Ray Kroc was 52 years old in 1954 when he visited a McDonald’s restaurant in San Bernardino, California, after it ordered an unusual number of his Multi-Mixer milkshake machines.

At the time, Kroc was a longtime traveling salesman who made his living selling the machines to restaurant accounts. He had no ownership stake in a restaurant chain.

That visit would eventually become part of a much bigger story. Three decades later, McDonald’s operated roughly 7,500 outlets across the United States and 31 other countries. Kroc’s personal fortune was estimated at about $600 million, as per Celebrity Net Worth estimates.


Ray Kroc had already mortgaged his house

Kroc’s position in 1954 was far removed from the scale associated with McDonald’s three decades later.

Earlier, he had mortgaged his home to become a distributor of the Multi-Mixer machines. That meant he had already put his own home behind the business before visiting the McDonald brothers’ restaurant in San Bernardino.

The reason for the visit was straightforward: the restaurant had ordered an unusual number of his machines. Kroc went to see the operation for himself.
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There was no guarantee at that point that the visit would lead to what followed. He was a salesman visiting a customer that had purchased more of his product than expected.

Kroc opened a McDonald’s location in 1955

The next major milestone came in 1955, when Kroc opened the first McDonald’s under his own management in Des Plaines, Illinois.

Six years later, in 1961, Kroc bought out the McDonald brothers for $2.7 million.

Those two moments marked important steps between his initial visit to the San Bernardino restaurant and the much larger McDonald’s operation that existed by the end of his life.
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McDonald’s reached 7,500 locations by 1984

By 1984, the year Kroc died, McDonald’s operated roughly 7,500 outlets across the United States and 31 other countries, as per 24/7 Wall St report.

The figure included both company-owned and franchised locations, reflecting the full footprint of the McDonald’s system at the time.
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Kroc’s personal fortune was about $600 million and he left that fortune to his heirs.

A 30-year journey from one restaurant visit

The timeline stretches across roughly three decades.

In 1954, Kroc was 52 and visited a San Bernardino restaurant because it had ordered an unusual number of his milkshake machines. In 1955, he opened the first McDonald’s under his own management. In 1961, he bought out the McDonald brothers for $2.7 million.

By 1984, McDonald’s had reached roughly 7,500 outlets across the United States and 31 other countries, while Kroc had accumulated a fortune estimated at about $600 million.

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