Meet Samantha and Kevin Dwoskin, couple who started a mac-and-cheese side hustle in 2023; about 20 months later, Boss Cow had crossed $1 million in annual revenue

A couple in Pennsylvania had an interest in dairy products, and they later turned that interest into a food business. That business crossed $1 million in annual revenue within 20 months of launch. Boss Cow was started by Samantha and Kevin Dwoskin after discovering A2/A2 dairy. The couple went on to make mac and cheese and came up with the business idea in 2023. In March 2024, they began operations and by 2025, the company had crossed the $1 million mark in annual revenue, according to Entrepreneur.

How did they come up with the idea?

The couple used their personal experiences with food. Kevin had worked as a banking regulatory compliance consultant for 11 years. He had reportedly changed his diet to whole foods while trying to manage his Crohn's disease.

While managing all of this, he came across information about A2/A2 dairy, which contains only the A2 type of beta-casein protein. Many people have digestive issues with conventional milk, and report that they tolerate A2 milk better. Notably, it is not suitable for everyone with dairy intolerance.


Samantha had avoided dairy products for more than a decade due to digestive issues. Later, she also decided to try it and was able to drink it without facing any sort of issues she had previously faced.

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Journey of the business

The couple started this as a personal project, and at first made cookies and shared them with friends and family. Initially, they got a positive response, and later they started selling it at farmers' markets and online.

They later switched to mac and cheese, as it offered a longer shelf life. They used $30,000 from their savings for the business. They used that money for ingredients, equipment, branding and a website.

At that time, Samantha was working as a nurse practitioner in a paediatric cardiac intensive care unit. Meanwhile, Kevin continued his job.

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The business took around seven months to reach monthly revenue of around $10,000.

Boss Cow crossed $1 million in annual revenue in 2025. According to reports, they have set a target of reaching $3 million in annual revenue in 2026.