In 2016, AJ launched Carrd with just $500; by 2024, his one-page website builder was estimated to generate $1.5 million a year

Sometimes it is difficult to build a business by keeping your identity and personal life private. But, for some this is not the case. AJ chose to keep his personal life and identity private. Despite all of this, he still achieved success.

He has a background in web design and development and is based in Nashville, Tennessee, according to a report by the Starter Story. AJ has created a number of website templates and themes. After putting a lot of effort and hard work on these projects, he launched Carrd.

What is Carrd?

AJ defines Carrd as a platform which allows people to create simple and single-page websites. Notably, people do not need to have coding skills to make websites for this. People can make personal profiles, portfolios and landing pages through it, according to the Starter Story report.


Although AJ doesn't reveal much about his identity or personal life.But, he is publicly known as @ajlkn.

He worked several years to build Carrd. He reportedly used to work on the design of the website, templates and development tools.

ALSO READ: In 2021, a Pennsylvania property was sold at a tax sale; one owner's notice challenge changed the case; what exactly happened?

What was the strategy?

AJ launched Carrd in 2016. He used a unique and helpful strategy. He used his existing account on X, formerly known as Twitter. He introduced the product to his audience and also launched it on Product Hunt. This was a platform where people used to come to discover new technology products.

This strategy did not fail. It attracted users to the service.

The product was simple, which became its main selling point, as people did not have to learn coding or a complicated software to build a website.

Carrd helped people trying to build a website without signing up. This reduced the biggest barrier, which was for people who even thought of even starting.

ALSO READ: UFO whistleblower David Grusch makes wild claims on Joe Rogan's podcast, says he saw aliens resembling 'Greek gods' and 'gorilla-reptiles'

How many users joined?

The Starter Story's report revealed that more than 800,000 users joined the platform. More than 1.2 million websites were created using it and the estimated annual revenue in 2024 was reportedly $1.5 million.