Black Friday sale 2026: Walmart, Amazon, Target, Costco, Best Buy and major retailers announce sale dates and deals

In preparation for the upcoming holiday season, retail giants such as Walmart, Amazon, and Target are rolling out early Black Friday deals, starting from the beginning of November. These promotions are thoughtfully designed to engage shoppers with...

Reuters
When do Walmart, Target, Best Buy Black Friday sales start?
Black Friday 2026 is still more than two weeks away, but some of America's biggest retailers have already started rolling out holiday discounts. From Walmart and Amazon to Best Buy, Costco, Macy's and Lowe's, shoppers can find early promotions across electronics, fashion, beauty, toys, furniture, home appliances and everyday essentials.

According to The Washington Times, Walmart's three shopping events will collectively span 14 days, compared with 10 days last year. Amazon has also announced a Black Friday Week sale beginning November 19, while several other retailers started their promotions in October.

Walmart

Walmart's Early Black Friday Deals run from November 12-15, followed by its main Black Friday event from November 23-29. Cyber Monday promotions will continue from November 30 through December 2. Walmart+ members receive 24-hour early access to selected online offers.


Target

Target began its holiday savings season with an early promotions event from November 5-7. Its Deal of the Day programme, which started November 1, will continue through December 24, bringing shoppers a new featured offer each day.

Based on last year's schedule, Mashable expects the main event could begin November 22 and continue through November 28, with some of the biggest promotions potentially arriving between November 26 and 28. These dates remain projections rather than confirmed sale dates.

Costco

Costco's holiday savings run from October 30 through November 30 in five waves, including one spanning from Oct. 30 to Nov. 15, followed by Nov. 16-30, an online-only Thanksgiving Day list Nov. 26, a Black Friday weekend wave Nov. 27-30 and online-only Cyber Monday deals Nov. 30
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Amazon

Amazon's Black Friday Week and Cyber Monday promotions will run from November 19 through November 30. The company says millions of deals will be available across electronics, beauty, fashion, toys and home products. Its Today's Big Deals will feature discounts of up to 60%, with additional deal drops on Black Friday and Cyber Monday.

Best Buy

Best Buy began its early holiday promotions on October 30, with additional deals introduced on November 6. Its 10-day Black Friday event starts November 19, followed by Cyber Sunday and Monday promotions, Cyber Week deals from December 1-6 and a Last-Minute Savings Event from December 18-24.

Macy's

Macy's has already started releasing Black Friday promotions, adding new offers every Friday. Its deals page listed more than 500 offers, with advertised discounts reaching up to 70% on selected products.

Kohl's

Kohl's has scheduled three November promotions: Black Friday Early Access from November 6-8, Black Friday Week from November 22-28 and Cyber Deals from November 29-30. Its offers include additional coupon discounts and Kohl's Cash rewards on qualifying purchases.
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Home improvement, beauty and sporting goods retailers

Home Depot's Black Friday Savings Event runs from November 5-25, featuring offers on power tools, Christmas decorations and appliances.

Lowe's began four weeks of Black Friday promotions on October 29, with its 12 Days of Deals starting November 16.
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Harbor Freight's Early Black Friday offers continue through November 25, although its main sale schedule has not been officially confirmed by the company.

Ulta Beauty's Early Black Friday sale continues through November 21, with new offers rotating weekly. Its main Black Friday event begins online November 21 and in stores November 22, running through November 28.
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