Kids pocket money up 100% since 2012: Turner International India study

Smartphone game Pokemon Go’s sale has added $7.5 billion to Nintendo’s market value. In India, kids’ purchase potential has risen not only in gaming, but other household spends as well, as per a survey among Plurals (born between 1997 and 2015) and their parents.

The study covered 6,690 respondents, including 7-14 year kids and parents of 4-14.

Pocket money


How parents save for children’s future



Children influence parents’ purchases


Kids helping parents choose travel destinations



Kids using mobile phones


Source: Turner International India New Generation Study 2016 year-old kids, across 29 cities in India.